diff --git a/README.rst b/README.rst
index ba8748a..ae1c2a6 100644
--- a/README.rst
+++ b/README.rst
@@ -20,19 +20,19 @@ To customize the home and error pages, simply create a ``templates`` directory
 in your instance directory and copy any templates you want to modify there.
 
 If you are running nginx, you should use the ``X-Accel-Redirect`` header.
-To make it work, include this in your nginx config’s ``server`` block::
+To make it work, include this in your nginx config's ``server`` block::
 
     location /up {
         internal;
     }
 
-where ``/up`` is whatever you’ve configured as ``FHOST_STORAGE_PATH``.
+where ``/up`` is whatever you've configured as ``FHOST_STORAGE_PATH``.
 
 For all other servers, set ``FHOST_USE_X_ACCEL_REDIRECT`` to ``False`` and
 ``USE_X_SENDFILE`` to ``True``, assuming your server supports this.
 Otherwise, Flask will serve the file with chunked encoding, which has several
 downsides, one of them being that range requests will not work. This is a
-problem for example when streaming media files: It won’t be possible to seek,
+problem for example when streaming media files: It won't be possible to seek,
 and some ISOBMFF (MP4) files will not play at all.
 
 To make files expire, simply run ``FLASK_APP=fhost flask prune`` every
@@ -95,7 +95,7 @@ Optional:
 NSFW Detection
 --------------
 
-0x0 supports classification of NSFW content via Yahoo’s open_nsfw Caffe
+0x0 supports classification of NSFW content via Yahoo's open_nsfw Caffe
 neural network model. This works for images and video files and requires
 the following:
 
@@ -106,7 +106,7 @@ the following:
 Virus Scanning
 --------------
 
-0x0 can scan its files with ClamAV’s daemon. As this can take a long time
+0x0 can scan its files with ClamAV's daemon. As this can take a long time
 for larger files, this does not happen immediately but instead every time
 you run the ``vscan`` command. It is recommended to configure a systemd
 timer or cronjob to do this periodically. Examples are included::
@@ -129,6 +129,6 @@ network! You should take precautions so that this feature cannot be abused.
 use firewall rules and/or namespaces. This is less error-prone anyway.
 
 For instance, if you are using the excellent `FireHOL <https://firehol.org/>`_,
-it’s very easy to create a group on your system and use it as a condition
+it's very easy to create a group on your system and use it as a condition
 in your firewall rules. You would then run the application server under that
 group.